A Principal-led website studio · Pittsburgh + Charleston
Websites your team can launch, manage, and grow.
We help growing teams turn messy website needs into clear strategy, sharp design, and maintainable builds. Senior judgment leads, AI accelerates the right parts, and modular pricing keeps every engagement clear from first conversation to final handoff.
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300+
Sites Shipped
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24.
Years in Practice
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1.
Senior Partner
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100%
Fixed-Price Engagements
01 • Approach
Alignment, not endless discovery. Senior work, not junior layers. Handoff, not dependency.
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We use what already exists.
If you already have brand, messaging, or strategy work, we build from it. If not, we create only what’s needed to move forward with confidence. No bloated discovery phase.
02
Senior judgment leads. AI accelerates.
You get principal-level thinking from start to finish, supported by tools that speed up exploration, production, and refinement. No junior bench learning on your budget.
03
Scope and price are clear up front.
Every engagement starts with a defined scope, fixed price, and clear handoff. No surprise line items, marked-up hosting, or open-ended change-order drift.
02 • Recent Work
Sites that win the next pitch, close the next hire, open the next market.
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Blade Diagnostics
Turned a high-stakes aircraft engine diagnostics offering into a clearer digital story, organizing blade health, FOD management, and mission readiness into a site built for credibility, safety, and action.
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AI Power Pittsburgh
Built a civic platform for Pittsburgh’s AI story, turning energy, talent, research, infrastructure, and founder momentum into a clear case for why serious AI companies should build there.
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Module Housing
Restructured Module’s modular housing story around what developers need to understand: design, manufacturing, construction, project types, process, and long-term housing impact.
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Strategy Robot
Gave a defense AI company a sharper digital presence, translating advanced computational game theory, tactical decision support, and allied defense capabilities into a focused, credible site.
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NourishPro Agro
Created a professional site for a fourth-generation Saskatchewan grain business, balancing grower trust, food-buyer confidence, facility capabilities, and global supply credibility.
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Optimized Markets
Reframed a complex ad-tech and optimization platform around a simple industry problem: advertising sales, scheduling, targeting, and cross-media campaigns are too inefficient.
03 • Pricing
Clear website engagements, priced before we start.
01 · Strategy
Website Strategy
For teams that need direction before design. We clarify audience, positioning, site structure, priority pages, and what needs to happen next.
$5–15K.
02 · The build
Design & Build
For teams ready to move from strategy into a polished, launchable site. Includes design, development, CMS setup, performance-minded production, launch support, and a practical handoff your team can use to manage the site after launch.
$10–50K.
03 · Growth
Marketing Strategy
For teams that need the website to connect with campaigns, content, sales conversations, and growth priorities, so the site becomes a clearer engine for demand.
$8–20K.
How we work, in plain words.
Six rules shape every engagement, so you know what is happening, why it matters, and where the work goes next.
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We define the audience, structure, and decisions before designing screens.
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We use what already exists, then improve what actually needs improving.
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AI helps us explore faster. Senior judgment decides what is right.
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When the project ends, your team gets the files, logic, and guidance to keep moving.
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We define the right version of the work before rushing into production.
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We focus on the pages that carry the most weight for buyers, recruits, partners, or investors.
04 • Start a Project
Tell us what you're trying to launch.
Send the messy version. A sentence or two is enough. We read every note and usually reply within one business day.
Or email john@smarterbrand.com · 412-303-6477